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ROBYN GEORGE

CREATIVE DIRECTOR,FASHION DESIGNER

A class of 2024 winner of the Teen Vogue Generation Next Competition, Robyn has studied Textile and Fashion Design while working in curatorial research at the Chazen Museum of Art. During undergrad, Robyn founded The Issue, the leading student publication at her Alma Mater. Today, Robyn spearheads Numbers Design Solutions and designs for her brand Hail Mary.

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Undergraduate Portfolio
PRESS
Resume + CV

PROJECT 1: HAIL MARY PRE-SS25

PROJECT 1: HAIL MARY PRE-SS25

PROJECT 1: HAIL MARY PRE-SS25

PROJECT 1: HAIL MARY PRE-SS25

PROJECT 1: HAIL MARY PRE-SS25

PROJECT 1: HAIL MARY PRE-SS25

    The Solution:

    "Let the Flowers Speak: Act. i is the precursor to my upcoming Spring/Summer 2025 Collection. Over the course of the past year, I had spent much of my time investigating non-traditional approaches to sustainable fashion. In my research, I often found that where sustainability was a priority in fashion design, artistic expression was deprioritized. Before finding my visual inspiration, I knew that no matter what, I wanted to value both sustainability and artistic expression equally.


    I've been always been interested in the way that nature, flora specifically, has been used to reflect gender, sexuality and the human experience in visual art. Some of my favorite visual artists: Georgia O'Keefe, Hilma af Klint and Ruth Asawa all employed these parallels in their work. The goal of this collection, visually, was to add to this story from my own perspective. Each look representing a flower or insect through color, form, texture and relationship to the wearer.


    I believe that lowering both consumption and production of textile goods is the only path toward creating a more sustainable fashion industry. In order to achieve this, I look to create adaptive garments that conform to the body as it changes over time and I utilize zero-waste pattern-making techniques and up-cycled material as much as possible. Each look in this collection utilizes at least one of these methods."

    The Problem:

    This senior thesis collection was created throughout the spring 2024 semester and informed by Robyn's independent study research project titled "Form". 


    Visually, the goal of this collection is to explore themes of gender expression and nature.


    Conceptually, the goal of this collection was to demonstrate that sustainable design, through the use of zero-waste pattern-making, adaptive garments and up-cycled materials, does not have to sacrifice aesthetic value and artistic expression.


    Skills: Sewing, Fashion Design, Textile Design.

    TEAM

    Director: Grantham Green

    Fashion Designer: Robyn George

    Photographer: Sidney Petersen

    Asst. Producer: Henri Clarke

    Models: Charlie Kroft, Grantham Green, Camille Miles, David Simeon and Tess Roenitz.

    PROJECT 2: THE ISSUE

    PROJECT 2: THE ISSUE

    PROJECT 2: THE ISSUE

    PROJECT 2: THE ISSUE

    PROJECT 2: THE ISSUE

    PROJECT 2: THE ISSUE

    Issue 003: "The U Issue" (2023)

      The Solution:

      "I began getting involved in student publications my sophomore year of undergrad. While multiple fashion student magazines existed on campus, none of them had a relationship with the Design Studies department. Journalism and visual art students who were interested in Fashion Editorial production relied on ready-to-wear from their own closets to style photoshoots, while fashion students settled for iPhone quality photo documentation of their work before storing them in garment bags at the back of their closets. With The Issue, I wanted to unite creative students of all backgrounds in order to create high quality, meaningful collaborative projects that documented student work. More importantly, however, my goal was to create a safe space and community for students like myself who felt disposable or tokenized in other similar organizations on campus. 


      The Issue has become a student organization like no other, producing professional-grade content and events, while fostering individual growth and a culture of respect and inclusivity. This year, The Issue provided any interested student with an expenses-paid trip to the Michigan Fashion Media Summit, Hosted the second annual Issue Fashion Week and produced three publications highlighting student work and current events. The Issue was also given the Bucky's Award for "Best New Student Organization" by the Center for Leadership and Involvement and became a partnered Student Organization to the School of Human Ecology."


      As the founder and Executive Editor of The Issue, Robyn completed all publication Layout until Issue 004, which was then done collaboratively by the group. She also directed and edited many photoshoots, spreads and articles.

      The Problem:

      At the University of Wisconsin-Madison, the Textile and Fashion Design program is located in the School of Human Ecology, separate from the art and journalism departments. Additionally, since 2023 the University no longer sanctions it's own fashion show and end-of-year student catalogue. Because of this institutional distance and gap in curriculum, a need emerged to encourage interdisciplinary collaboration between art and design students through publications and events.


      Skills:

      Team leadership, grant writing, Adobe InDesign, Web Design, Social Media Management, Recruitment, Editing, Photography, Creative Direction, Event Planning, Marketing.

      EDITORIAL BOARD 2023-24

      Executive Editor: Robyn George

      Deputy Executive Editor: Eden Meidl and Zack Zens

      Online Editor: Olivia Bartman

      Visual Arts Director: Olive Bote

      Financial Director: Tess Roenitz

      DEI Directors: Taylor McCaa and Lisa Lor

      Events Directors: David Simeon and Sidney Petersen

      Makeup Director: Mara Hansen

      PROJECT 3: ETERNITY BY 3.1 PHILLIP LIM

      PROJECT 3: ETERNITY BY 3.1 PHILLIP LIM

      PROJECT 3: ETERNITY BY 3.1 PHILLIP LIM

      PROJECT 3: ETERNITY BY 3.1 PHILLIP LIM

      PROJECT 3: ETERNITY BY 3.1 PHILLIP LIM

      PROJECT 3: ETERNITY BY 3.1 PHILLIP LIM

      The Solution:

      "While working on my case study project titled 'Eternity by 3.1 Phillip Lim', I was enrolled in a course titled 'Chinese Calligraphy and Wellness' . This course, taught by a Chinese Architect and Professor Wei Dong, explored the philosophy of Feng Shui, its cultural significance, and its relationship to human and environmental wellness. In this case study, I utilized the principals of sustainable design and Feng Shui to create a capsule apparel line for Chinese fashion company 3.1 Phillip Lim.


      The visual design of this collection was created strategically to prioritize  both adaptability and balance of the five elements through color, material and silhouette. Sustainable production methods were inspired by the application of Feng Shui principals of energy, popularly known for inspiring the Cradle to Cradle philosophy."

      The Problem:

      The Fashion Scholarship Fund is a global organization dedicated to supporting university-level fashion students. Each year it hosts a case study competition, inviting students to create solutions to a given problem, through various disciplines including Design and Product Development, Business Strategy, Marketing and Merchandising.


      The 2024 case study asked applicants to create a design solution for a publicly traded fashion company that addressed environmentally sustainable design and production. 


      Skills: Sustainable Design, Technical Flats, Product Design, Product Development

      RESUME + CV

      Download PDF

      PRESS

      TEEN VOGUE

      WORT FM: CHIPSTONE FOUNDATION

      WORT FM: CHIPSTONE FOUNDATION

      Teen Vogue Generation Next 2024: Meet the Winning Designers

      Fashion’s future is now.

      WORT FM: CHIPSTONE FOUNDATION

      WORT FM: CHIPSTONE FOUNDATION

      WORT FM: CHIPSTONE FOUNDATION

      ROBYN GEORGE BY GIANOFER FIELDS

      WISCONSIN STATE JOURNAL

      WORT FM: CHIPSTONE FOUNDATION

      WISCONSIN STATE JOURNAL

      Madison isn't famous for fashion, but UW-Madison student designers make their mark

      Sixteen UW-Madison student designers are showing their work for the public in a fashion show hosted by the Issue, a UW-Madison student-run magazine.

      UNIVERSITY OF WISCONSIN

      UNIVERSITY OF WISCONSIN

      WISCONSIN STATE JOURNAL

      Rising stars embrace creativity at Summer Arts Clinic


      THE BADGER HERALD

      UNIVERSITY OF WISCONSIN

      THE BADGER HERALD

      One year after launch, ‘The Issue’ continues to bring new perspective to campus media
      Campus magazine to host second annual lineup of fashion-related events

      THE CAP TIMES

      UNIVERSITY OF WISCONSIN

      THE BADGER HERALD

      Textile Arts Center aims to serve quilters, weavers, knitters and more
      “Tailored Dress” by Robyn George is part of an upcoming exhibition at the new Textile Arts Center of Madison.

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